Certificate In Digital Marketing TRENDING

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Course Fee: ₹ 12,000

Duration: 3 Months

Monthly: ₹ 4000

(Note: Certificate Charges:– ₹ 500 Extra)

Digital marketing is one of the top-most leading IT fields that comes from the last few years ago. You can make your career or start your career in this field into a few months. TechPiller computer institute in Sagarpur, Delhi gives you detailed knowledge and some specialized knowledge of the most important digital marketing domains, and we cover live projects for our students to gain more experience.

  • Learn from Industry Experts ( 10+ years experience in same field)
  • Live project trainig
  • 100% job placement
  • 3 months Internship after completion course and earn 3K to 5K during internship progr35

Course Content:

  • What is Digital Marketing?
  • Types of Digital Marketing
  • Digital Marketing vs Traditional Marketing
  • Web Browsers and Websites
  • Domain names and Domain name extensions
  • Web Hosting
  • How to purchase the best Domain & Hosting?g
  • What are Keywords?
  • Types of Keywords
  • Working with functions & formulae
  • Keyword Ideas Generation–Uber Suggest
  • Google Keyword Planner Tool
  • Keywords Analysis Tools
  • Keywords Research Process
  • Google Search Operators
  • Competition Analysis
  • Using tools for Competition Analysis
  • How does the search engine work?
  • Crawling, Indexing and Page Ranking Mechanisms
  • Google Sand box concept
  • Understanding SERP–Search Engine Results Page
  • Google Algorithm updates
  • Fixing Panda,Penguin,Humming bird updates
  • Fixing Panda,Penguin,Humming bird updates
  • Fundamental On-page Factors
  • Setting a Title for the Page/Post.
  • Setting proper Description for your page/post
  • Page/post URL & its importance
  • Headings, Importance of Heading and Rules
  • Image File name Optimization
  • Image Alt tag and its Importance
  • Keywords placement and keyword Ratio/keyword density
  • Importance of content
  • Content Quality
  • Plagiarism checking tools
  • Creation of Robot.txt
  • Creation & integration Site maps
  • Site Speed Analysis
  • Images optimizations
  • Anchor Links Optimization
  • Google Analytics Integration
  • Introduction to Off Page Optimization
  • What is Link Building?
  • Types of Linking Methods (One Way, Two Way and Three Way Links).
  • Types of backlinks–Do Follow vs No Follow
  • Headings, Importance of Heading and Rules
  • Directory Submissions
  • Social Bookmarking
  • Local Business Listing
  • Using Classifieds for Inbound Traffic
  • Generating Links from QA Sites
  • Guest Blogging
  • Blog Commenting
  • Links Analysis Tools
  • What is Domain Authority?
  • Factors that influence domain authority
  • How to Increase Domain Authority
  • Adding Website to Search Console & Verification Process
  • Setting Geo-target location
  • Search Queries Analysis
  • Filtering Search Queries
  • External Links Report
  • Crawls Stats & Errors
  • Fixing Crawl Stats Errors
  • Fixing404Errors
  • Google Business Listing
  • Creating Knowledge Panel for your business
  • Map listing optimizations
  • Adding posts to Google business listings
  • Increasing business visibility through local SEO
  • In organic Search Results
  • Introduction to Google AdWords & PPC Advertising
  • Setting up a Google AdWords Account
  • Adwords Dashboard
  • Key Terms in Adwords–PPC, Bidding, AdRank, Quality Score, CTR
  • How does AdWords rank Ads?
  • How does bidding work?
  • Importance of Quality Score
  • Creating Good Landing Pages
  • Types of Campaigns
  • Creating Search Campaigns
  • Location Targeting
  • Different types of bid strategy–Manual and Auto
  • Advanced bid strategies–Enhanced CPCCPA
  • Ad-extensions & Types of Ad-Extensions
  • Adding Ad-Extensions in Campaigns
  • Creating Ad Groups
  • Finding & Targeted relevant keywords
  • Adding key words in ad-group
  • Types of keywords, Phrase, exact, broad & negative
  • Creating ads–Display & destination URL
  • Tracking Performance/Conversion
  • Importance of CTR in optimization & How to increase CTR
  • How to increase quality score
  • Importance of negative keywords in optimization
  • Evaluating campaign stats
  • Creating Display Campaign
  • Types of display campaigns-All features, Mobile app, Remarketing, Engagement
  • The difference in Search & Display Campaign Settings
  • Ad-scheduling &Ad-delivery
  • Ads placement
  • Remarketing
  • Setting up Remarketing Campaign
  • Creating Remarketing Lists
  • Custom Audience
  • Introduction to Google Analytics
  • How to setup Analytics Account
  • Google Analytics Dashboard
  • Goals and Conversions
  • How to set up Goals?
  • Types of Goals
  • Bounce Rate
  • How to Integrate AdWords and Analytics account?
  • How to setup Filters?
  • How to view customized reports?
  • How to view customized reports?
  • Traffic Behavioral flow
  • Facebook
  • Twitter
  • Instagram
  • YouTube

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